I assume that you say this because of the lighthouse and the ships. But why not Italy crowning Bari, or crowning the card manufacturer? I don't think the porticoes on the left side of the card are characteristic of Bari, but more of Bologna (but not the buildings above the porticoes, which seem to refer to somewhere else entirely). The cards themselves would have been for export to Bologna, the only region where this deck was used. Murari made cards for Sicily, too, I think. Might the scene be a composite of more than one place? There is also the word "STABILIMENTE," which could refer to Italy, Bari, or the company. The only other thing is the staff of Mercury that she supports, which does not seem accidental. Mercury was the god of both commerce - applicable to Bari - and eloquence - applicable to Bologna, with its law faculty.The female figure on the "verso" is not Italy, but probably the embodiment of the city where they produced the cards, Bari.
Perhaps you can say more, as to why she is Bari and not Italy.